Super 8
Established in 1974, Super 8 is an American hotel brand. Formerly known as Super 8 Motel for their convenient price of $8.88 per night. Super 8 has become the world’s largest budget hotel chain with over 2,400 locations worldwide. This hotels has become a national roadside lodging chain that provides convenient locations, clean rooms and friendly service at a reasonable price. You can always find a Super 8 near a restaurants or two and a highway interchange be nearby.
The hotel chain brand has become archaic and there was an opportunity to create an new brand identity system for the hotel. The old system does not match their target audience of millennials. The new update system of the modifying the old with a modern twist will gain more sales for the company.
LOGO CONCEPT
The Logo was created from the idea of the hotel being a pit-stop. The star represents the connection between highways in which a Super 8 would be located near. The combination of intersecting S & 8 pays homage to the nostalgic quote of the hotel, “A Road Trip Original”.
Various postcards
Super 8 Hotel look book
Posters
Media: Super 8 app design
Thank you to my mentor - Annie Luck